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A VISION IS BORN FROM AN ADVENTURE


When Danish adventurer & businessman René Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era.

PURE, CLEAR & BEAUTIFUL


René Kaerskov also captivated his business partners Michael Witt Johansen & Lars Gram-Skjønnemann with his descriptions of the exquisite splendour of the Arctic landscape. Inspired by these beautiful images the two Danes started to develop the vision of a new watch brand - a watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself. The idea for BERING was born.

ONE NAME IS RESPONSIBLE FOR WRITING HISTORY


In 1728 the Danish sailor Vitus Bering set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering Time!
Treading new ground, venturing into unknown territory: the Danes Vitus Bering and Rene Kaerskov link these ideas with the BERING brand.

Prices from £99 - £350